BA114040
Higher Diploma in Advertising and Media Communications
Advertising and new media emphasise to take a holistic and integrated view of a talented society and apply a communications mix that is a mobile-first approach, underpinned by traditional media, to engage and reach the right audience at the right time.
The programme specialises in strategic marketing communications and is proud to train students to become modern marketers with custom advertising and marketing pieces. The programme provides professional audio and visual facilities, computing software and hardware, for students’ classroom practice, and workplace learning and assessment.
Please refer to General Entrance Requirement
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Graduates may be employed in the fields of advertising / PR, marketing, and media. In advertising, media and PR firms, they may be employed as Advertising Officers, Account Executives, Designers, PR Officers, Social Media Content Developers, Event Planners, Youtubers, etc. In the marketing field, graduates may be employed as Marketing Officers or Brand Executives. The career nature is challenging and highly diversified. |
Graduates may articulate to the Degree programmes offered by Technological and Higher Education Institute of Hong Kong (THEi):
1. Bachelor of Arts (Honours) in Digital Advertising
2. Bachelor of Arts (Honours) in Public Relations and International Events Management
Graduates may pursue relevant Degrees locally or overseas. They may also apply for admission to the top-up Degree programmes in Hong Kong offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE):
1. Northumbria University, UK: BSc (Hons) Global Business Management# [Not applicable to Mainland students]
# It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no.
Students may join the Hong Kong Institute of Marketing as Student Member.
1.Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.
2.The revalidation of the programme will be conducted in 2025. The curriculum will be updated if circumstances so warrant.
Semester 1:
• Advertising Studio 1: Photography and Interactive Design
• Social Media Production and Management
• Marketing Communications
• Marketing Essentials
• Essential Workplace Communication: Effective Oral Interaction
• Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
• IT Essentials - Business
Semester 2:
• Advertising Studio 2: Broadcasting, Media & Communications
• Business Statistics
• Digital Marketing Basics
• Public Relations and Event Marketing
• Vocational Chinese Communication: Putonghua Conversation and Reports
• Essential Workplace Communication: Digital Written Correspondence
• Whole Person Development - Collaboration, Teamwork & Social Engagement
• Creative Project
Semester 3:
• Enrichment Module A
• Design Thinking and Entrepreneurship
• Legal Issues in Marketing and Advertising
• Creative Project
• Professional Workplace Communication: Storytelling and Job Search
• Whole Person Development - Enhancing Competencies in the 21st Century Workplace
Semester 4:
• Accounting
• Animation and Character Design for Branding
• Consumer Behaviour
• Marketing Strategy
• Semiotics and Media Writing
• Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
• Professional Workplace Communication: Proposal and Report Writing
• Final Year Project
Semester 5:
• Advertising Media Production
• Management
• Media Planning
• Services Marketing
• Web Analytics and Digital Marketing
• Final Year Project
• Professional Workplace Communication: Pitching and Persuasive Presentation
• Enrichment Module B
* Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.