BA114045
Higher Diploma in Marketing and Customer Analytics
The programme aims to provide students with professional training in marketing and to equip them with basic skills in data analytics on marketing management, especially with better utilization of technology for marketing analysis, planning and implementation. It covers major marketing aspects including digital marketing, marketing planning, online and social media marketing, marketing data analytics, promotion & marketing communications, customer relationship management, public relations & event management, which enable graduates to have a wide variety of choices for career development and academic articulation. The diverse scope of study enables graduates to have a wide variety of choices for career development and academic articulation.
Please refer to General Entrance Requirement
Graduates are competent to take up positions in a wide range of marketing fields in public and private sectors. These include Marketing Executive, Marketing Planning Coordinator, Digital Marketing Executive, Data Analyst, Marketing Communications Officer, Advertising Account Executive, Business Development Executive, Sales Executive, Sales and Marketing Coordinator, Brand Management Executive, Marketing Research Officer, Event Planning Executive, Public Relations Executive and Customer Services Officer.
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Graduates may articulate to the Degree programmes offered by Technological and Higher Education Institute of Hong Kong (THEi): • Bachelor of Arts (Honours) in Digital Advertising Graduates may pursue relevant Degrees locally or overseas. They may also apply for admission to the top-up Degree programmes in Hong Kong offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE): • Northumbria University, UK: BSc (Hons) Global Business Management# [Not applicable to Mainland students] # It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no. |
Students may join the Hong Kong Institute of Marketing as Student Member.
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1.Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant. |
Semester 1:
• Marketing Essentials
• Mobile and Social Media Marketing
• Economics
• Accounting
• Essential Workplace Communication: Effective Oral Interaction
• Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
• IT Essentials - Business
• Creative Project
Semester 2:
• Buyer Behaviour
• Business Statistics
• Management
• Digital Marketing
• Vocational Chinese Communication: Putonghua Conversation and Reports
• Essential Workplace Communication: Digital Written Correspondence
• Whole Person Development - Collaboration, Teamwork & Social Engagement
• Creative Project
Semester 3:
• Marketing Research
• Design Thinking and Entrepreneurship
• Professional Workplace Communication: Storytelling and Job Search
• Whole Person Development - Enhancing Competencies in the 21st Century Workplace
• Enrichment Module A
• Creative Project
Semester 4:
• Legal Aspects for Marketers
• Marketing Management
• Customer Data Analytics
• Public Relations & Event Planning
• Professional Workplace Communication: Proposal and Report Writing
• Final Year Project
Semester 5:
• Marketing Communications and Customer Relationship Management
• Innovation for Marketing
• Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
• Professional Workplace Communication: Pitching and Persuasive Presentation
• Final Year Project
• Enrichment Module B
* Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.