Through diverse scope of training, the programme aims to equip students with necessary skills and knowledge that are needed for artiste management and execution of promotional arts, cultural and/or entertainment events.
The programme is designed with an emphasis on generic and language training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.
Please refer to General Entrance Requirement
Graduates may be employed in the field of artiste management, arts and cultural venue operations and event marketing. They are competent to take up wide range of positions, such as artiste manager assistant, artist and repertoire (A&R) assistant, music & concert promoter, live event coordinator, performing arts project officer, arts and cultural venue assistant.
Graduates may articulate to the Degree programmes offered by Technological and Higher Education Institute of Hong Kong (THEi):
• Bachelor of Arts (Honours) in Public Relations and International Events Management
Graduates may pursue relevant Degrees locally or overseas. They may also apply for admission to the top-up Degree programmes in Hong Kong offered by overseas universities below in collaboration with the School for Higher and Professional Education (SHAPE):
• Northumbria University, UK: BSc (Hons) Global Business Management# [Not applicable to Mainland students]
# It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no.
The programme will invite guest speakers from various professions and arrange related workplace attachments for students to enhance their professional knowledge and employability.
Students may be eligible to apply for student membership of the Hong Kong Arts Administrators Association (HKAAA).
1.Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.
2.The revalidation of the programme will be conducted in 2025. The curriculum will be updated if circumstances so warrant.
Semester 1:
• Artiste Management - Styling and Image Design
• Culture and Pop Culture of Hong Kong
• Introduction to Performing Arts and Visual Arts
• Digital Photography
• Workplace Communication Across Generations
• Vocational Chinese Communication: Putonghua Conversation and Reports
• Essential Workplace Communication: Effective Oral Interaction
• Whole Person Development - Collaboration, Teamwork & Social Engagement
Semester 2:
• Digital Marketing in Arts and Cultural Events
• Video Production
• Event Staging Techniques
• Integrated Project
• Work-integrated Learning
• Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
• Essential Workplace Communication: Digital Written Correspondence
• Whole Person Development - Mindshift: Achieving Personal Growth & Effectiveness (Part A)
Semester 3:
• Innovation and Entrepreneurship
• Sound and Lighting Design for Live Show
• Work-integrated Learning
• Professional Workplace Communication: Storytelling and Job Search
• Whole Person Development - Mindshift: Achieving Personal Growth & Effectiveness (Part B)
• Enrichment Module B
Semester 4:
• Artiste Management - Operation
• Event Management and Sponsorship
• Collaborative Industry Project
• Work-integrated Learning
• Professional Workplace Communication: Proposal and Report Writing
• IT Essentials - Business
• Enrichment Module A
Semester 5:
• Arts and Cultural infrastructures and Projects
• Events Risk Management
• Audience Building and Data Analytics
• Arts and Performing Venue Management
• Collaborative Industry Project
• Professional Workplace Communication: Pitching and Persuasive Presentation
• Whole Person Development - Enhancing Competencies in the 21st Century Workplace