The programme aims to enable students to pursue careers in e-commerce fields. The programme emphasizes practical training in e-commerce operation, digital marketing and analytics, live streaming, customer relationship management and supply chain management. Through collaborations with industry partners, the programme nurtures the students as professional practitioners.
Please refer to General Entrance Requirement
Graduates can take up jobs such as e-commerce executives, e-commerce online shop executives, live streaming – live hosts, copywriters, floor managers & technical directors, search engine optimisation/search engine marketing executives, customer engagement executives, digital content creators, digital marketing executives, omnichannel executives, OMO retail store executives, and social commerce executives.
Graduates may articulate to the Degree programmes offered by Technological and Higher Education Institute of Hong Kong (THEi):
1. Bachelor of Arts (Honours) in Public Relations and International Events Management
Graduates of this programme can sit for the examinations of Business Data Analyst, E-commerce Specialist and Internet Marketing Specialist of the “One Examination, Multiple Certification” e-Commerce Skills Certification currently under development between VTC and the Guangdong Provincial Department of Human Resources and Social Security Department (tentatively to be launched by 2026), and obtain the relevant Certificates of Oce-commerce executive, e-commerce online shop executive, live streaming – live host, copywriter, floor manager & technical director, search engine optimisation / search engine marketing executive, customer engagement executive, digital content creator, digital marketing executive, omnichannel executive, omo retail store executive and social commerce executive.cupational Skill Level issued by the Mainland authority.
1. Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.
2. This new programme with Chinese (Putonghua) as the medium of instruction (including some modules taught entirely in English) will be offered in the 2025/26 academic year. The accreditation of programme by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications will be conducted in 2025.
Semester 1 :
• Marketing Essentials+
• Business Statistics
• E-Commerce Fundamentals
• Online Sales and Practices
• Creative Project
• Design Thinking and Entrepreneurship+
• Essential Workplace Communication: Effective Oral Interaction+
• Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness+
• IT Essentials - Business+
Semester 2 :
• Management
• Digital Media Production
• Internet Marketing and Web Analytics
• Creative Project
• Design Thinking and Entrepreneurship+
• Essential Workplace Communication: Digital Written Correspondence+
• Vocational Chinese Communication: Putonghua Conversation and Reports
• Whole Person Development - Enhancing Competencies in the 21st Century Workplace+
Semester 3 :
• Social Media Marketing and Social Commerce
• Creative Project
• Design Thinking and Entrepreneurship+
• Professional Workplace Communication: Storytelling and Job Search +
• Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
• Whole Person Development - Collaboration, Teamwork & Social Engagement+
• Enrichment Module A
Semester 4 :
• Innovative Technologies and Applications in E-Commerce
• Mobile Commerce and O2O Applications
• Global Purchasing and Merchandising
• Customer Relationship Management
• Strategy and Project Management in E-Commerce
• Professional Workplace Communication: Proposal and Report Writing+
• Final Year Project
• Work-integrated Learning*
Semester 5 :
• Legal and Ethical Aspects in E-Commerce+
• Accounting and Finance in E-Commerce+
• Supply Chain and Logistics Management
• Cyber Security and Payment Systems+
• Professional Workplace Communication: Pitching and Persuasive Presentation+
• Enrichment Module B
• Final Year Project
• Work-integrated Learning*
* Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.
+ Modules to be delivered in English