BA114055K
Higher Diploma in Business with E-Commerce (Medium of Instruction: Chinese (Putonghua))

Programme Aims

The programme aims to enable students to pursue careers in e-commerce fields. The programme emphasizes practical training in e-commerce operation, digital marketing and analytics, live streaming, customer relationship management and supply chain management. Through collaborations with industry partners, the programme nurtures the students as professional practitioners.

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Category
Medium of Instruction - Chinese (Putonghua)
Vocational Professionals Admission Scheme
Duration of Study
2 Years
Mode of Study
Full Time
Offering Campus(es) / Venue(s)
IVE (Haking Wong)
Entrance Requirements

Please refer to General Entrance Requirement

Career Prospects

Graduates may be employed as the positions like E-commerce Executive, E-Commerce Online Shop Executive, Live Streaming - Live Host, Copywriter, Floor Manager & Technical Director, Search Engine Optimisation / Search Engine Marketing Executive, Customer Engagement Executive, Digital Content Creator, Digital Marketing Executive, Omnichannel Executive, OMO Retail Store Executive and Social Commerce Executive.

Articulation

Graduates may articulate to the Degree programmes offered by Technological and Higher Education Institute of Hong Kong (THEi):

  • BA (Hons) in Public Relations and International Events Management

Graduates may pursue relevant Degrees locally or overseas. They may also apply for admission to the top-up Degree programmes in Hong Kong offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE):

  • Northumbria University, UK: BSc (Hons) in Global Business Management#
    [Not applicable to Mainland students]

# It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no.

Professional Recognition

Graduates of the programme can sit for the examinations of Business Data Analyst, E-commerce Specialist and Internet Marketing Specialist of the “One Examination, Multiple Certification” e-Commerce Skills Certification currently under development between VTC and the Guangdong Provincial Department of Human Resources and Social Security Department (tentatively to be launched by 2026), and obtain the relevant Certificates of Occupational Skill Level issued by the Mainland authority.

Note
  1. Medium of Instruction: Chinese (Putonghua) (Except some modules in English)
  2. Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.
Curriculum
  • Marketing Essentials+
  • Business Statistics
  • E-Commerce Fundamentals
  • Integrated E-Commerce Management
  • Internet Marketing and Web Analytics
  • Essential Workplace Communication: Effective Oral Interaction+
  • Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness+
  • IT Essentials - Business+
  • Fundamental of Management
  • Digital Media Production for Business
  • Internet Marketing Practices and Web Analytics
  • Business Data Analytics
  • Live Commerce with Design Thinking+
  • Essential Workplace Communication: Digital Written Correspondence+
  • Vocational Chinese Communication: Putonghua Conversation and Reports
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace+
  • Social Media Marketing and Social Commerce
  • Innovative Technologies and Applications in E-Commerce
  • Live Commerce with Design Thinking+
  • Professional Workplace Communication: Storytelling and Job Search +
  • Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  • Whole Person Development - Collaboration, Teamwork & Social Engagement+
  • Enrichment Module A
  • Mobile Commerce and O2O Applications
  • Global Purchasing and Merchandising
  • Customer Relationship and Experience Management
  • Strategy and Project Management
  • Professional Workplace Communication: Proposal and Report Writing+
  • Final Year Project
  • Legal and Ethical Aspects in E-Commerce+
  • Accounting and Finance in E-Commerce+
  • Supply Chain and Logistics Management
  • Cyber Security and Payment Systems+
  • Professional Workplace Communication: Pitching and Persuasive Presentation+
  • Enrichment Module B
  • Final Year Project

Remarks: Industrial Attachment will be arranged during the study.

+ Modules to be delivered in English.

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Why VTC
Why HK
Vocational Professionals Admission Scheme (VPAS)
Programmes
General Entrance Requirements
Progression Pathways
Application Procedures and Key Dates
Fees and Scholarships
Planning Your Arrival