BA114061K
Higher Diploma in Event Marketing and Business Promotion (Medium of Instruction: Chinese (Putonghua))
The programme aims to provide students opportunities to execute their ideas from classroom learning on event management and digital promotion in real-life working environment. Participating in mega events or major exhibitions under the placement of Work-integrated Learning could prepare students for event profession.
Modules of Event Management for eSports and Wedding are provided to develop students’ talent in specialised event organising.
Please refer to General Entrance Requirement
Graduates may be employed in the fields of event marketing, event planning & production, exhibition, sales, public relations, marketing, advertising, marketing communications, digital marketing, wedding planning, and eSports production, etc.
Graduates may articulate to the Degree programme offered by Technological and Higher Education Institute of Hong Kong (THEi):
• Bachelor of Arts (Hons) Public Relations and International Events Management
Graduates may pursue relevant Degrees locally or overseas. They may also apply for admission to the top-up Degree programmes in Hong Kong offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE):
• Northumbria University, UK: BSc (Hons) Global Business Management# [Not applicable to Mainland students]
# It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no.
- Students may join the Hong Kong Institute of Marketing as Student Member.
1. Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.
2. This new programme with Chinese (Putonghua) or Cantonese as the medium of instruction (including some modules taught entirely in English) will be offered in the 2025/26 academic year. The accreditation of programmes by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications will be conducted in 2025.
3.The revalidation of the programme will be conducted in 2025. The curriculum will be updated if circumstances so warrant.
4. Certain modules within the curriculum are delivered in Chinese. A higher level of Chinese proficiency is required.
Semester 1:
• Marketing Essentials+
• Event Marketing and Etiquette
• Digital Media, Video Production and Livestreaming for Event
• Creative Project
• Design Thinking and Entrepreneurship+
• Work-integrated Learning*
• Vocational Chinese Communication: Putonghua Conversation and Reports
• Essential Workplace Communication: Effective Oral Interaction+
• Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness+
• IT Essentials - Business+
Semester 2:
• Management
• Business Statistics
• Exhibition Design and Event Staging
• Creative Project
• Design Thinking and Entrepreneurship+
• Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
• Essential Workplace Communication: Digital Written Correspondence+
• Whole Person Development - Collaboration, Teamwork & Social Engagement+
Semester 3:
• Social Media Marketing for Businesses+
• Virtual and Hybrid Event Management
• Design Thinking and Entrepreneurship+
• Work-integrated Learning*
• Professional Workplace Communication: Storytelling and Job Search+
• Whole Person Development - Enhancing Competencies in the 21st Century Workplace+
Semester 4:
• Event Budgeting
• Wedding Event
• Customer Experience Management for Event
• Enrichment Module A
• Final Year Project
• Work-integrated Learning*
• Professional Workplace Communication: Proposal and Report Writing+
Semester 5:
• Event and Exhibition Marketing in China
• Public Relations and Sponsorship+
• Event Management for eSports
• Final Year Project
• Enrichment Module B
• Professional Workplace Communication: Pitching and Persuasive Presentation+
* Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.
+ Modules to be delivered in English"