BA114061K
Higher Diploma in Event Marketing and Business Promotion
The programme aims to provide students opportunities to execute their ideas from classroom learning on event management and digital promotion in real-life working environment. Participating in mega events or major exhibitions under the placement of Work-integrated Learning could prepare students for event profession.
Modules of Event Management for eSports and Wedding are provided to develop students’ talent in specialised event organising.
Please refer to General Entrance Requirement
Graduates may be employed in the fields of event marketing, event planning & production, exhibition, sales, public relations, marketing, advertising, marketing communications, digital marketing, wedding planning, and eSports production, etc.
Graduates may articulate to the degree programme offered by Technological and Higher Education Institute of Hong Kong (THEi):
- Bachelor of Arts (Hons) Public Relations and International Events Management (MOI: Putonghua)
Students may join the Hong Kong Institute of Marketing as Student Member.
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Semester 1:
- Marketing Essentials
- IT Essentials - Business
- Event Marketing and Etiquette
- Digital Media, Video Production and Livestreaming for Event
- Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
- English and Communication: Workplace Interaction
- Vocational Chinese Communication: Putonghua Conversation and Reports
- Creative Project
- Design Thinking and Entrepreneurship
- Work-integrated Learning*
Semester 2:
- Management
- Business Statistics
- English and Communication: Workplace Correspondence
- Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
- Exhibition Design and Event Staging
- Whole Person Development - Collaboration, Teamwork & Social Engagement
- Creative Project
- Design Thinking and Entrepreneurship
Semester 3:
- Social Media Marketing for Businesses
- Virtual and Hybrid Event Management
- English and Communication: Persuasive Presentations
- Design Thinking and Entrepreneurship
- Whole Person Development - Enhancing Competencies in the 21st Century Workplace
- Work-integrated Learning*
Semester 4:
- English and Communication: Reports
- Event Budgeting
- Wedding Event
- Customer Experience Management for Event
- Enrichment Module A
- Final Year Project
- Work-integrated Learning*
Semester 5:
- English and Communication: Promotional Materials
- Event and Exhibition Marketing in China
- Public Relations and Sponsorship
- Event Management for eSports
- Final Year Project
- Enrichment Module B
* Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.