BA114063
Higher Diploma in Public Relations and Communication Management
The programme covers public relations theories and multimedia content production, aiming to enhance students’ creative thinking and build their professional skills in storytelling, PR and event planning. Students will participate in various simulated and real projects to gain relevant experience.
Please refer to General Entrance Requirement
Graduates may be employed in any commerce, government, non-profit organisations and media organisations as Public Relations and Event Planning Officer, Marketing Communication Officer, Advertising and Publicity Executive, Content Marketing Executive and Online Editor etc.
Graduates may articulate to the Degree programmes offered by Technological and Higher Education Institute of Hong Kong (THEi):
- BA (Hons) in Digital Advertising
- BA (Hons) in Public Relations and International Events Management
Graduates may pursue relevant Degrees locally or overseas. They may also apply for admission to the top-up Degree programmes in Hong Kong offered by overseas universities below in collaboration with the School for Higher and Professional Education (SHAPE):
- Northumbria University, UK: BSc (Hons) in Global Business Management#
[Not applicable to Mainland students]
# It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no.
- Student membership of Hong Kong Public Relations Professionals' Association (PRPA)
- Student membership of the Association of Accredited Advertising Agencies of Hong Kong (HK4As)
- Student membership of Hong Kong Institute of Marketing (HKIM)
- Student membership of The Hong Kong Advertisers Association (HK2A)
- Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.
- The programme is an interdisciplinary collaboration, jointly offered by the Business and Design disciplines.
- Digital Photography
- Graphic Design
- Marketing Essentials
- Public Relations and Stakeholder Engagement
- Vocational Chinese Communication: Putonghua Conversation and Reports
- Essential Workplace Communication: Effective Oral Interaction
- Whole Person Development - Collaboration, Teamwork & Social Engagement
- IT Essentials - Business
- Storytelling and Public Speaking
- Mass Communication
- Social Media Communication
- Video Production
- Quantitative Analysis for Business
- Live Commerce with Design Thinking
- Enrichment Module A
- Work-integrated Learning*
- Essential Workplace Communication: Digital Written Correspondence
- Event Practicum
- Live Commerce with Design Thinking
- Work-integrated Learning*
- Enrichment Module B
- Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
- Professional Workplace Communication: Storytelling and Job Search
- Whole Person Development - Mindshift: Achieving Personal Growth & Effectiveness
- Advertising Planning and Strategy
- Creative Writing for Media
- Digital PR and Media Technology
- Fundamentals of Management
- Final Year Project
- Work-integrated Learning*
- Professional Workplace Communication: Proposal and Report Writing
- Branding and Customer Experience
- Crisis Management
- Media Appreciation
- Media Relations and Journalism
- Final Year Project
- Work-integrated Learning*
- Professional Workplace Communication: Pitching and Persuasive Presentation
- Whole Person Development - Enhancing Competencies in the 21st Century Workplace
* Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.