DE114101
Higher Diploma in Advertising Design
The programme aims to be a top-of-mind programme that focuses on the balance between creative strategy, communication art and production skills. Students experience learning through activities that nurture the creative mind, with competitive transferable skills that develop commercial awareness and consumer insights applicable to traditional and digital advertising and marketing. Students apply creative strategies to persuasive communication designs that are practically produced for pitching and presentation. Students are trained to become enterprising advertising creatives who are open-minded, playful, confident, compelling and competitive. We encourage students to be observant, courageous and responsive in the ever-changing and highly challenging world of advertising.
The programme is designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.
Please refer to General Entrance Requirement
Graduates may be employed from entry level to become creative director, art director, copywriter, digital marketer, promotion and event manager, studio and production manager, brand manager, web designer, visualiser, digital designer, online advertising designer, social media executive, etc.
Graduates may articulate to the Degree programme offered by Technological and Higher Education Institute of Hong Kong (THEi):
- BA (Hons) in Product Design
Graduates may pursue relevant Degrees locally or overseas. They are eligible to apply for admission to the top-up Degree programme offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE):
- University of the West of England, Bristol, UK: BA (Hons) in Graphic Design # (Registration Number of Non-local Higher and Professional Education: 253266) [Not applicable to Mainland students]
# It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE.
Graduates may also apply for admission to relevant Degree programmes of local universities:
- City University of Hong Kong: BA in Creative Media
- Hong Kong Baptist University: BCOMM (Hons) in Public Relations and Advertising Major
- The Chinese University of Hong Kong: BSSc in Journalism and Communication
- The Hong Kong Polytechnic University: BA (Hons) in Design (Advertising Design) / BA (Hons) in Design (Information Design)
Upon admission to relevant Degree programmes, graduates may apply for credit exemption. The level of exemption will be considered on an individual basis.
Students are eligible to apply for student memberships of major design organisations, e.g. D&AD, HK4As, Hong Kong Designers Association (HKDA), etc.
Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.
- Essential Workplace Communication: Effective Oral Interaction
- Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
- Information Technology Essentials – Smart Living
- Creative and Design Thinking
- Advertising and Communications
- Photography and Key Visuals
- Graphics and Motion Design
- Vocational Chinese Communication: Putonghua Conversation and Reports
- Essential Workplace Communication: Digital Written Correspondence
- Whole Person Development - Collaboration, Teamwork & Social Engagement (Part 1)
- Cultural Studies
- Dynamic Storytelling
- Advertising Video Production
- Mascot Marketing
- Enrichment Module A
- Professional Workplace Communication: Storytelling and Job Search
- Whole Person Development - Collaboration, Teamwork & Social Engagement (Part 2)
- Aesthetics and Sustainability
- Creative and Media Strategy
- Content Marketing
- Enrichment Module B
- Vocational Chinese Communication : Putonghua Presentations and Promotional Text Writing
- Professional Workplace Communication: Proposal and Report Writing
- Graduation Project Development: Brand Activation
- Presentation and Pitching
- Gamification for Brand Experience
- Professional Workplace Communication: Pitching and Persuasive Presentation
- Enhancing Competencies in the 21st Century Workplace
- Graduation Project: Advertising Design
- Cultural and Creative Design: Advertising Design
- Industrial Attachment