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DE114305
Higher Diploma in Fashion Media Design


Higher Diploma in Fashion Media Design
Programme Aims

The programme consists of a wide range of activities in the spectrum of the whole communication system and channels including media strategy, journalism, social media for fashion, fashion vlogging, fashion film, digital art and technology for fashion, etc. to achieve a modern and all-rounded fashion communication solution. 

The programme is designed to enable students to work in the different areas of Fashion Media Design. Emphasis will also be put on enriching students’ international exposure. Students will find the programme both practical and creative, through different learning experiences such as lectures, tutorials, projects, visits, competitions and industrial attachments. Broad knowledge and skills in fashion film, fashion journalism, new media strategy, social media, and blogging for business form the core components of the programme.

The programme is designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.

Duration of Study
2 Years
Mode of Study
Full Time
Offering Campus(es) / Venue(s)
Hong Kong Design Institute (HKDI)

Entrance Requirements
Career Prospects

Graduates may be employed as fashion media design specialists, such as fashion stylist / editor, fashion and lifestyle public relations, brand online editor, digital marketing executive, brand communications officer, fashion marketing officer, fashion photographer, fashion film director, etc.

Articulation

Graduates may articulate to the Degree programme offered by Technological and Higher Education Institute of Hong Kong (THEi):

  • BA (Hons) in Fashion Design

Graduates may pursue relevant Degrees locally or overseas. They are eligible to apply for admission to the top-up Degree programme offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE):

  • Nottingham Trent University, UK: BA (Hons) in International Fashion Business# (Registration Number of Non-local Higher and Professional Education: 251505) [Not applicable to Mainland students]

# It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE.

Graduates may also apply for admission to relevant Degree programmes of local universities:

  • City University of Hong Kong: BA in Creative Media
  • Hong Kong Baptist University: BComm (Hons)
  • Hong Kong Metropolitan University: BA (Hons) in Imaging Design and Digital Art
  • The Hong Kong Polytechnic University: BA (Hons) in Design (Media Design)

Upon admission to relevant Degree programmes, graduates may apply for credit exemption. The level of exemption will be considered on an individual basis.

 

Professional Recognition

Students are eligible to apply for ordinary membership of the Hong Kong Fashion Designers Association (HKFDA), and the Hong Kong Institute of Professional Photographer (HKIPP). Students are eligible to apply for student membership of the Hong Kong Designers Association (HKDA).

Note

Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.

 

Curriculum
  • Creative and Design Thinking
  • Branding and Marketing for Fashion Media Design
  • Fashion and Media Trend Analysis
  • Introduction to Fashion Styling & Photography
  • Visual Design and Photo-retouching
  • Essential Workplace Communication: Effective Oral Interaction
  • Whole Person Development - Collaboration, Teamwork & Social Engagement
  • IT Essentials - Media
  • Cultural Studies
  • Fashion Styling and Studio Photography
  • Journalism for Fashion Media Design
  • Video Production for Collaboration Project
  • Social Media for Fashion
  • Vocational Chinese Communication: Putonghua Conversation and Reports
  • Essential Workplace Communication: Digital Written Correspondence
  • Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness (Part 1)
  • Aesthetics and Sustainability
  • Fashion Vlogging
  • Professional Workplace Communication: Storytelling and Job Search
  • Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness (Part 2)
  • Enrichment Module A
  • Fashion Film
  • Digital Art and Technology for Fashion
  • Graduation Project: Fashion Media Design Research
  • Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
  • Professional Workplace Communication: Proposal and Report Writing
  • Enrichment Module B
  • Advance Level in Visual Design and Photo-retouching
  • Fashion Media Strategy and Event Planning
  • Visual and Motion Effect Workshop
  • Graduation Project: Fashion Media Design Production
  • Professional Workplace Communication: Pitching and Persuasive Presentation
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace
  • Industrial Attachment

 


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