DE114305
Higher Diploma in Fashion Media Design
The programme consists of a wide range of activities in the spectrum of the whole communication system and channels including media strategy, journalism, social media for fashion, fashion vlogging, fashion film, webpage and app design, etc. to achieve a modern and all-rounded fashion communication solution.
The programme is designed to enable students to work in the different areas of Fashion Media Design. Emphasis will also be put on enriching students’ international exposure. Students will find the programme both practical and creative, through different learning experiences such as lectures, tutorials, projects, visits, competitions and industrial attachments. Broad knowledge and skills in fashion film, fashion journalism, new media strategy, social media, and blogging for business form the core components of the programme.
The programme is designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.
Please refer to General Entrance Requirement
Graduates may be employed as fashion media design specialists, such as fashion stylist / editor, fashion and lifestyle public relations, brand online editor, digital marketing executive, brand communications officer, fashion marketing officer, fashion photographer, fashion film director, etc.
Graduates may articulate to the Degree programmes offered by Technological and Higher Education Institute of Hong Kong (THEi):
- Bachelor of Arts (Honours) in Fashion Design
- Bachelor of Arts (Honours) in Digital Advertising
Graduates may pursue relevant Degrees locally or overseas. They are eligible to apply for admission to top-up Degree programme offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE) [Not applicable to Mainland students]:
- Nottingham Trent University, UK: BA (Hons) International Fashion Business# (Registration Number of Non-local Higher and Professional Education: 251505)
# It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE.
Graduates may also apply for admission to relevant Degree programmes of local universities:
- City University of Hong Kong: BA Creative Media
- Hong Kong Baptist University: Bachelor of Communication (Honours)
- Hong Kong Metropolitan University: BA (Hons) Imaging Design and Digital Art
- The Hong Kong Polytechnic University: BA (Hons) in Design (Media Design)
Upon admission to relevant Degree programmes, graduates may apply for credit exemption. The level of exemption will be considered on individual basis.
Students are eligible to apply for ordinary membership of the Hong Kong Fashion Designers Association (HKFDA), and the Hong Kong Institute of Professional Photographer (HKIPP). Students are eligible to apply for student membership of the Hong Kong Designers Association (HKDA).
- Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.
- The revalidation of the programme will be conducted in 2025. The curriculum will be updated if circumstances so warrant.
Semester 1:
- English and Communication: Workplace Interaction
- Whole Person Development - Collaboration, Teamwork & Social Engagement
- IT Essentials - Media
- Creative and Design Thinking
- Branding and Marketing for Fashion Media Design
- Fashion and Media Trend Analysis
- Introduction to Fashion Image Creation
- Computer Graphic Design
Semester 2:
- Vocational Chinese Communication: Putonghua Conversation and Reports
- English and Communication: Workplace Correspondence
- Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness (Part 1)
- Cultural Studies
- Advance Level in Fashion Image Creation
- Journalism for Fashion Media Design
- Video Production for Collaboration Project
- Social Media for Fashion
Semester 3:
- English and Communication: Persuasive Presentations
- Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness (Part 2)
- Aesthetics and Semiotics
- Fashion Blogging
- Enrichment Module A
Semester 4:
- Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
- English and Communication: Reports
- Fashion Event Planning
- Fashion Film
- Webpage and App Design
- Expanded Studies: Master Class / Seminars
- Graduation Project: Research Planning and Proposal
- Enrichment Module B
Semester 5:
- English and Communication: Promotional Materials
- Whole Person Development - Enhancing Competencies in the 21st Century Workplace
- Advance Level in Computer Graphic Design
- Fashion Advertising and Communications
- New Media Strategy
- Visual and Motion Effect Workshop
- Graduation Project: Production
Modules Across Semesters:
- Industrial Attachment