HT114061
Higher Diploma in Event Marketing and Business Promotion
The programme aims to equip students with comprehensive technical and professional expertise in marketing and event management. The curriculum encompasses a diverse range of subjects, including Event Management for eSports and Weddings, Digital Media and Livestreaming for Events. It ensures alignment with the latest industry trends, application of technologies and design thinking principles.
Through Work Integrated Learning (WIL), students can seamlessly blend theoretical knowledge with practical workplace applications. The programme fosters students as well-rounded and industry-ready professionals, also hones specialized event organization skills and offers hands-on training in managing large-scale events and major exhibitions.
Please refer to General Entrance Requirement
Graduates may be employed in the different fields of event management and marketing such as event marketing, marketing communications, public relations coordination, digital marketing, event planning and operations, wedding planning and eSports event management, etc.
Graduates may articulate to the Degree programmes offered by Technological and Higher Education Institute of Hong Kong (THEi):
- BA (Hons) in Public Relations and International Events Management
Graduates may pursue relevant Degrees locally or overseas. They may also apply for admission to the top-up Degree programmes in Hong Kong offered by the following universities in collaboration with the School for Higher and Professional Education (SHAPE):
- Northumbria University, UK: BSc (Hons) Global Business Management#[Not applicable to Mainland students]
# Please refer to the corresponding programme page in the website of SHAPE for more details.
Graduates can apply for Associate Member of Hong Kong Institute of Marketing (AHKIM). Students can also apply for Student Member during their studies.
Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.
- Marketing Essentials
- Event Marketing and Etiquette
- Digital Media, Video Production and Livestreaming for Event
- Work-integrated Learning*
- Vocational Chinese Communication: Putonghua Conversation and Reports
- Essential Workplace Communication: Effective Oral Interaction
- Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
- IT Essentials - Business
- Fundamentals of Management
- Quantitative Analysis for Business
- Exhibition Design and Event Staging
- Event Promotion Essentials
- Live Commerce with Design Thinking
- Vocational Chinese Communication: Putonghua Presentations and Promotional Text Writing
- Essential Workplace Communication: Digital Written Correspondence
- Whole Person Development - Collaboration, Teamwork & Social Engagement
- Social Media Marketing for Businesses
- Competition Event Management
- Professional Workplace Communication: Storytelling and Job Search
- Whole Person Development - Enhancing Competencies in the 21st Century Workplace
- Event Budgeting
- Wedding Event
- Customer Experience Management for Event
- Enrichment Module A
- Final Year Project
- Work-integrated Learning*
- Professional Workplace Communication: Proposal and Report Writing
- Event and Exhibition Marketing in China
- Public Relations and Sponsorship
- Event Management for eSports
- Final Year Project
- Enrichment Module B
- Professional Workplace Communication: Pitching and Persuasive Presentation
*Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.