The programme equips students with professional knowledge and skills in digital media technologies, generative AI (artificial intelligence) and interactive media applications, and live streaming and broadcasting to create engaging digital experiences in various environments.
The programme is designed with an emphasis on generic and language training, whole-person development and workplace experience, to well prepare the students to further studies and pursue a career after graduation.
Please refer to General Entrance Requirement
Graduates may be employed as digital media developer & producer, VR / AR application developer, streaming and broadcasting developer & producer, UI / UX designer & developer, mobile apps designer & developer, advertising producer, exhibition coordinator, web designer & developer, YouTube content creator, generative AI specialist or even to develop their SOHO business in the digital media industry.
Graduates may articulate to the Degree programmes offered by Technological and Higher Education Institute of Hong Kong (THEi):
Graduates may apply for admission to the following programmes:
The programme is recognised by the Hong Kong Computer Society as satisfying the academic requirements for its Associate Membership.
Industrial Attachment will be arranged at an appropriate time during the period of study between Semester 3- 5.